RECENT WORK Examples of website projects and clarity reviews designed to improve how businesses communicate online.
Brainful Bites
shopify store and identity
Overview
Brainful Bites was a Shopify-based e-commerce concept developed for a low-sugar baking brand focused on healthier baked goods. The project included brand identity development and full Shopify website design. It explored how to create an approachable, easy-to-navigate online store that clearly communicates specialized dietary products to customers unfamiliar with sugar-free and grain-free baking. The business is no longer operating.
Kindled
website and identity
Overview
The client was starting her teaching business with no existing logo or website. The goal was to make a complex, experience-led offering feel accessible and easy to understand, without relying on overly spiritual language or ambiguity. Through a collaborative process, these ideas were translated into a structured website and visual identity that supported the launch of her teaching practice.
“I really understood why each change was made and how it improved my site. It felt like a true co-creation, and I learned a lot along the way.”
Sheetal Radia
website and identity
Overview
The client needed her first professional website to align with her book launch and reflect the tone of her work. The starting point was unstructured text and images with no clear structure or navigation, which I developed into a structured website with a clear visual hierarchy and improved content flow. Through a collaborative process, feedback was integrated throughout, resulting in a structured website ready to support her launch.
“I felt completely supported at every step. The guidance made the process clear and manageable, and I now have a website I’m proud to share.”
Website Clarity Review
Urban Planning Practice
Overview
This is a condensed version of the review. Full Clarity Audits include additional findings, prioritised recommendations, and more detailed feedback.
The review looked at how clearly the practice was presented across the website, how easy it was to find information, and how well the portfolio and pages communicated the quality and experience of the practice.
Key Insights
The practice name wasn’t immediately clear.
The logo combined part of the practice name with a strapline, making it harder to recognise and remember the business at a glance.Some information was repeated.
Team information appeared on both the homepage and the Team page, which made it less clear where visitors should go for information about the people behind the practice.The portfolio was doing too much.
There were many projects, but not enough information to help visitors understand which work was most important or what each project demonstrated.Some pages were difficult to scan.
Large blocks of text and wide background images competed with the main content, making some pages feel heavier and harder to read.
Recommendations
Make the practice name more prominent in the logo and header.
Keep the main team information in one place and remove unnecessary repetition from the homepage.
Select and present portfolio projects in a way that helps visitors quickly understand the work and why it matters.
Break up longer sections of text and reduce distracting background images to make the pages easier to read.
Outcome
The website already had strong content and clearly demonstrated the practice’s experience and expertise. The review identified several ways to make that information easier to understand and navigate.
The recommendations gave the practice a clear list of changes to work through to make the website easier to use and better reflect the quality of their work.
Website Clarity Review
Forex Tutor
Overview
This is a condensed case study version of the review. Full Clarity Audits include additional findings, prioritised recommendations, and more detailed feedback.
The review looked at how clearly information was presented across the key pages of the website, how easy it was to find what you need, and how comfortable the site was to browse on both desktop and mobile.
Key Insights
The homepage had too much text in some sections.
Large blocks of uninterrupted text made it harder to quickly see the most important information. Visitors could easily miss key details or lose interest before getting to them.Some information was harder to find than it needed to be.
The navigation and page structure meant that important information appeared in several places, making it less obvious where visitors should look for specific details.The reviews were difficult to scan.
The reviews didn’t follow a consistent format, which made them less noticeable and reduced the impact of the positive feedback.The mobile site required too much scrolling.
Some longer sections took up a lot of space on mobile, making the site feel heavier and more difficult to work through.
Recommendations
Break up the homepage content with clearer sections, headings and spacing.
Reorganise the pages so information is easier to find and follows a more natural order.
Give the reviews a more consistent format so they’re easier to read and stand out.
Reduce unnecessary scrolling on mobile by tightening up spacing and longer sections.
Outcome
The review identified several ways to make the website easier to understand, navigate and read, particularly on mobile.
The recommendations give the business a practical list of changes to work through to make the most important information easier for potential students to find.