RECENT WORK Examples of website projects and clarity reviews designed to improve how businesses communicate online.
Brainful Bites
shopify store and identity
Overview
Brainful Bites was a Shopify-based e-commerce concept developed for a low-sugar baking brand focused on healthier baked goods. The project included brand identity development and full Shopify website design. It explored how to create an approachable, easy-to-navigate online store that clearly communicates specialized dietary products to customers unfamiliar with sugar-free and grain-free baking. The business is no longer operating.
Kindled
website and identity
Overview
The client was starting her teaching business with no existing logo or website. The goal was to make a complex, experience-led offering feel accessible and easy to understand, without relying on overly spiritual language or ambiguity. Through a collaborative process, these ideas were translated into a structured website and visual identity that supported the launch of her teaching practice.
“I really understood why each change was made and how it improved my site. It felt like a true co-creation, and I learned a lot along the way.”
Sheetal Radia
website and identity
Overview
The client needed her first professional website to align with her book launch and reflect the tone of her work. The starting point was unstructured text and images with no clear structure or navigation, which I developed into a structured website with a clear visual hierarchy and improved content flow. Through a collaborative process, feedback was integrated throughout, resulting in a structured website ready to support her launch.
“I felt completely supported at every step. The guidance made the process clear and manageable, and I now have a website I’m proud to share.”
Website Clarity Review
Urban Planning Practice
Overview
This is a condensed case study version of the review. Full clarity audits include additional findings, prioritized recommendations, and more detailed analysis.
The review examined how clearly the practice and its work were presented across the website, with a focus on brand clarity, navigation, portfolio structure, and the overall browsing experience. The goal was to identify areas where the website could better communicate the quality, experience, and expertise of the practice.
Key Insights
The practice name was not immediately clear in the logo presentation, with partial wording combined with a strapline. This can make the business harder to recognize and remember, particularly for a professional services practice where reputation and credibility are important.
Team information was duplicated across the homepage and a dedicated Team page, making it unclear where visitors should go for the main information about the people behind the practice. A clearer content structure would make the site easier to navigate.
The portfolio contained a large number of projects with limited context or distinction between key and supporting work. Without a more intentional structure, visitors may find it difficult to understand the significance, scope, or quality of the work being presented.
Several pages contained large blocks of text and wide background imagery that competed with the main content. This made information harder to scan and created a heavier browsing experience, particularly on longer pages.
Recommendations
Clarify the practice name within the logo and header so it is immediately recognizable and easy to remember.
Simplify the team content by keeping detailed information in one dedicated Team page and removing unnecessary duplication from the homepage.
Refine the portfolio by presenting a more intentional selection of projects, with brief context to help visitors understand their relevance, scope, and significance.
Improve content structure and visual focus by breaking up longer text sections, reducing distracting background imagery, and creating more comfortable layouts across desktop and mobile.
Outcome
The review identified strong foundational content and clear expertise, with opportunities to improve how effectively this is communicated through the website.
The recommendations provide a focused roadmap for creating a clearer, more structured, and more professional browsing experience that better reflects the quality and experience of the practice.
Website Clarity Review
Forex Tutor
Overview
This is a condensed case study version of the review. Full clarity audits include additional findings, prioritized recommendations, and more detailed analysis.
The review examined how clearly information was presented across key pages of the site, with a focus on content organization, navigation, and the overall browsing experience. The goal was to identify areas where visitors may struggle to find information, absorb key messages, or move through the site comfortably, and to provide practical recommendations for improvement.
Key Insights
The homepage contained large blocks of uninterrupted text, making it harder for visitors to quickly identify the most important information. This can reduce engagement, as visitors are more likely to skim or leave before finding key details.
Navigation and page organisation made some content more difficult to find than necessary, with important information competing for attention in multiple areas. When information is harder to locate, visitors may miss important messages or become frustrated trying to find what they need.
The reviews section lacked a consistent visual format, reducing its impact and making it more difficult to scan. This can weaken the effectiveness of social proof and make positive feedback less impactful.
Mobile layouts felt heavier than necessary, particularly in longer sections where spacing and content length created excessive scrolling. A more demanding browsing experience can make content feel overwhelming and discourage visitors from exploring further.
Recommendations
Reorganize homepage content into clearer sections with stronger headings and spacing to help visitors absorb information more easily.
Simplify page organisation so important content is easier to locate and information is presented in a more logical sequence.
Improve the presentation of reviews through more consistent formatting and a stronger visual structure.
Refine mobile layouts by improving spacing and reducing unnecessary scrolling to create a more comfortable viewing experience.
Outcome
The review highlighted several opportunities to improve clarity, content flow, and overall ease of use. The recommendations provide a focused roadmap for making information easier to navigate, understand, and engage with across the site.